MCCAP Project Component 3

COMPONENT 3: Raising awareness and building local capacity

3.1. Project Outcomes and Indicators

The project outcome under Component 3 is as follows:
• Change of attitude and/or behavior of targeted beneficiaries

The project outcomes will be monitored with the following outcome indicators:
• Behavior change communication (BCC) campaigns conducted at all the target fishing communities (Chunox, Copper Bank, Sarteneja, Belize City, Dangriga, Hopkins, Placencia, Sittee River, Riversdale and Seine Bight) and reach 100% of fishers

3.2. Subcomponent Activities

This component aims to: a) increase the understanding by local stakeholders about impacts of climate change and the value of marine conservation to build support for the National Protected Areas Policy and System Plan (NPAPSP) as a strategy to ensure the long term sustainability of natural resources, b) build local capacity to develop and explore climate resilience strategies, and c) provide regular and accessible public information on climate change effects in the marine ecosystems and coastal zone to promote behavior change designed to minimize climate risks in MPAs and replenishment zones (for example, through respecting the relevant laws, reduction of overfishing and reporting of infractions, etc.). The component activities are grouped into four categories. Activities will be implemented over a five-year period. Most activities are designed as multi-year activities, except as indicated otherwise. These activities will be overseen and implemented by the PIAG, and are grouped as follows:

3.2.1. A climate change knowledge, attitude and behavioral practice (KAP) survey.

  1. Development and implementation of KAP survey (Year 1, 3 and 5) – The KAP surveys will identify needs and understand gaps in the knowledge, attitudes and behavioral practices of Belizeans (especially in coastal communities), with respect to climate change. The results of the KAP survey will be used in the design of targeted protected areas and climate change knowledge and awareness raising programs. KAP survey results will also be used in the design of a communications strategy to improve the knowledge, attitudes, and practices of targeted coastal communities, thereby increasing capacity for climate change resilient communities, ecosystems and relevant economic sectors. The target audiences are: a) fishermen, b) eco-tourism operators, c) coastal communities, d) private sector, and e) youth and students. The project will ensure that women and indigenous groups (i.e., the Garifuna) are given special attention. The KAP surveys will follow a six-step process: i) define the survey objectives, ii) develop the survey protocol, iii) design the survey questionnaire, iv) implement the KAP survey, v) analyze the data, and vi) use the data (which includes translating the survey findings into action and disseminating the survey findings). Data from the initial KAP survey will be used to orient resource allocation for behaviour change communication campaigns, and to establish a baseline for comparison with subsequent KAP surveys.

3.2.2. Behavior change communication (BCC) campaign to develop climate resilience strategy among local communities.

  1. Development and implementation of a BCC Strategy and Action Plan – A behavior change communication (BCC) strategy will be designed and implemented to change public attitudes and behaviour. The strategy will provide a framework for delivering targeted key messages on climate change issues to the following target audiences: a) fishermen, b) eco-tourism operators, c) coastal communities, d) private sector, and e) youth and school students. The project will ensure that women and indigenous groups (i.e., the Garifuna) are given special attention. The strategy will recommend actions to raise awareness of climate change and its impacts, and the appropriate medium and method for communicating said actions. The strategy will focus on the adaptation element, which is concerned with impacts of a changing climate on society, the economy and the environment, and promotes activities to reduce vulnerability of marine and coastal ecosystems (and livelihoods) to extreme weather events and other longer term changes in our climate. The communication strategy will aim to: a) raise the awareness level of coastal communities on the opportunities and threats brought about by climate change, and the roles they can play in adapting to its impacts; and b) provide guidance and best practice tools on how to communicate adaptation to climate change. The goal will be to create a community that is well informed about climate change and thus make local to global responsible choices.

3.2.3. Project information dissemination.

  1. Updates of project activities, web-based platform, and best practices forum – Information about project investments will be disseminated to promote learning and cooperation between the project and the marine conservation and climate adaptation community. Specifically, the project would disseminate periodically: a) updates of project activities (via quarterly electronic and print newsletters), b) comments and blogs from project participants on a web-based platform designed for the project, and c) lessons learnt and best practices developed from project activities, among project participants. The latter will be shared via a best practices forum in Year 2 and Year 4 of the project. Project beneficiaries and other project stakeholders will gather for one-day symposium that will include exhibits and poster presentations, seminars, and workshops. The symposium will allow the PIAG to share project-related information in an atmosphere of learning and information exchange. One of the forums will be convened in the northern region and the second forum in the southern region.

3.2.4. Inter-community learning forum. While the individual fishermen associations would be able to design and implement subprojects on their own, they would not be able to effectively participate in and contribute to climate change initiatives at national level and advocate for improvements in their livelihoods in isolation from each other. The project will therefore support the following activities:

  1. Learning events, leadership development, training – Inter-community dialogues and learning events among the participating fishing communities who face similar challenges to adapt to climate impacts will be supported. The communities will learn from each other’s climate adaptation subprojects. Leadership development training sessions will focus on inclusive climate resilience through collaboration among different communities and dialogue and mediation skills, mentoring of community leaders, as well as training in advocacy at the institutional level. The trainees will play a key role in supporting the implementation of the BCC strategy and action plan in year 2 and year 4.
  2. Strategic planning for the network – Institutional strengthening will include the development of a medium-term strategic plan for inclusive climate resilience for the resulting network of fishermen/women, which would be integrated into the strategic plans of the various fishermen/women associations. A committee comprised of leaders of the various fishermen/women groups will serve as the planning team.